What is I-M-POSSIBLE®?

I-M-POSSIBLE® is a brain-based framework and way of life that blends neuroscience, imagination and practical micro-practices to help people transform “impossible” situations into I.M.Possible outcomes.

Instead of demanding that you “think positive” or “believe harder,” I-M-POSSIBLE® shows you how to work with the brain you actually have. Using small, repeatable mental shifts and write-in exercises, the method helps you change what your brain predicts is possible, one situation at a time.

The tools and concepts on this site are drawn from the forthcoming book I-M-POSSIBLE MUSCLE® for the Mind and from real conversations with behavioral neuroscience pioneer Dr. Bryan Kolb.

IMPOSSIBLE Belief-to-Outcome Flow

Focus: IMPOSSIBLE. Emotional neuro-circuits: depression, stress, helplessness. Energy signal: “Give up. Give in. It’s always going to be the same.” Brain circuits: inhibition, avoidance, fatigue.

The result is a self-fulfilling loop: no practice, no progress, no victories—only stronger disbelief and increasing resistance to trying again.

I.M.POSSIBLE Belief-to-Outcome Flow

Focus: I.M.POSSIBLE. Emotional neuro-circuits: hope, motivation, determination. Energy signal: “Let’s go. There is a way and I’m going to find it.” Brain circuits: anticipation, creativity, alertness.

Victories—no matter how small—strengthen belief. Stronger belief makes more “impossible” things genuinely I.M.POSSIBLE. Over time, the brain begins to treat possibility, not defeat, as its default prediction.

• The Belief Charts: Visual maps that show how different thoughts send your brain down very different outcome paths—IMPOSSIBLE vs. I.M.POSSIBLE.
• Micro-Blueprints: Small, step-by-step mental “algorithms” that help you test new responses in real situations, without pretending everything is fine.
• The Law of Subtraction: A course concept that focuses on what to remove from your mental load so your brain has room to learn something new.
• Mastering the Moment: Practical tools for doing something useful with the one moment you still have power over—this one—when everything feels impossible.

Book & Program: The I-M-POSSIBLE® brain-building blueprint, belief charts, write-in exercises and micro-practices.

Coaching & Support: I-M-POSSIBLE® Coaching and I-M-POSSIBLE® Support Services for individuals, teams and organizations.

Speaking: Keynotes and workshops that bring the I-M-POSSIBLE® method to life in workplaces, communities and events.

Resources: Articles, story ideas and brain tools that help you experiment with I-M-POSSIBLE® thinking in your own world.

JAMIE: If I make the challenge, “You can change your life starting in the next moment,” it’s not just words? You really can?

DR. KOLB: Yes, you really can…